What makes us great dentists can often make us rotten business owners
As dentist we have amazing attention to detail and that’s what makes you so great as clinician. But that attention to detail may be getting in your way when it comes to being the CEO and owner of your dental business.
Dentist measure clinical success in fractions of millimetres, and hence we over focus on the minutiae. Now this is a fantastic quality to be the best dentist you possibly can be… But this exact same quality is what cripples so many dentists when it comes to running a successful business.
In this episode I explain why its important to zoom out and look at the bigger picture when it comes to running your dental practice.

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